The Feature Analysis Of Chinese Webisodes From New Media Perspective

A webisode is an episode of series that spread out by Internet.The format is a kind of new media which can combine Internet and television.People will have more opportunities to see how life is from webisode.It's a brilliant way to bring television to bring television to life.Today,Internet has been used more and more widely in the place we live.People spend so much time on surfing the Internet that is the reason why webisode could be invented.Even it has a late start in our country,but it develop rapidly.Watching webisode is not only the first choice of people's entertainment,it also have an important effect on the development of traditional television production.This paper was studied by literature research method,method of comparative analysis,data and statistics,the case method and the interview method.It has the feature analysis of Chinese webisodes from new media perspective.Analysis the characteristic of webisode in the narrative,propagation mode,and the advertising and marketing aspects.This parper through to analysis of Chinese webisodes,expected to promote the developmet of the webisode.