Viewing The Media Consumption Of Literature Via Enjoyment Of Both Highbrows And Lowbrows

As is known to all, the publishment of literary works is for people to read, whose artistic value would be realised during the process of readers'reading and accepting. This is Marx's idea: It proves itself a product during the consumption then it becomes a product. My essay puts contemporary literature into the wide background of modern society and market economy, regarding the literary works as consumer goods in the mass media, interpretating and analyzing the influence of the variety of culture-transmission forms to creative literature and creative novels'schools and functional realisation through sorting the literature works'consumption models and creation and transmission methods. The aim is to seek and answer contemporary literature's regularity and necessity in a new period. 1.Literature environment's enlargement and literature transmission's varietyAs the society has developed and progressed, two great changes appeared in the literature environment: one is the establishment of the market economy system, thus bring in literature's marketalization, commercialization and industralization; after walking into the information era and media society, the traditional carrier which literature attaches to for long time has been expelled and transformed, literature's expression and transmission methods take great changes, the connection between literature and media has become more and more close. Literary works, as the hottest consumption in the modern society, bring many new phenomenon:1). The variation of traditonal transmission methods, it is hard to see some traditional important transmission carriers, such as newspapaers and magazines, to publish original novels. Literature periodicals have to change or transform into offprints for a quick development under culture industralization's economic pressure. At the same time all kinds of literature prizes and contests appear these years, compiling the prize winner articles into books, which form a kind of competitive literature products, another form of orrprint.The popularity of pedestrian magazines shows that on one hand the readers really need someone to extract some excellent magazines during the quick-rhythm life, on the other hand, the publishers need to be selected carefully in the market competition in order to make the product an attractive one.2). Film and video's intervention in literature, some novels become best sellers for films and TV plays'television. Quite a lot of films and TV plays are revised from novels, at the same time play scripts are also restored to the original novel text, which is also a strategy for attracting readers. The successful experience for both parts of literature and films and plays'cooperation attracts many novel authors to transfer to write novels and then adapt film scripts from them, or writing film scripts and then adapting into novels, even publishing the scripts directly, creating the literature form of film novels.3). The fashionable transmission of literature, making reading novels a fashionable activity to attract readers. With the great steps of Chinese urbanlization under the market economy, literature's fashionalization turns out to be a culture phenomenon rapidly, which shows that some people's reading behaviors are not completely inner culture sentiment and the ability to appreciate the art, but an outer behavior influenced by the social trend, thus the novels also form an unique fashionable model as well as a transmission method.4). Many dimensions of internet transmission is also a prominent phenomenon in the modern social culture life, some literary works spread through ways of internet or mobile communication tools(such as short messages). As the fourth media concentrating on the internet becomes more and more popular, the internet literature appreciation becomes a more convenient, more flexible, more imaginative space for its many features, including many dimensions(reading, listening, watching co-exist), HTL(wide connection of concerned data, environment and history), free reading(copy, send, re-edit etc.). Internet has become a new carrier and method for novels creation and transmission, and its huge-amount, wide-spreading features make create and read novels on internet a fashionable trend.2. Novel's activation from modern mediaThe great changes about contemporary novels'transmission forms strongly influence quite a lot of authors'literature ideas, mode of thinking, creation methods and creation practice.1). Era enlargement—step toward refined and popular After encountering the political literature's tediousness, recollection literature's bitterness and van guard literature's obscurity, market and media have completely emerged into literature. Various creative subject matters appear, at the same time fearless styles of narration and bold writing styles fight against traditions. Many new literature works which can not be valued by traditional ideas and standards appeared, moulding some literature images which can not be told apart by simple criterion.2). The entertaining function of plot——the key of the success of the workThe current literature works that sell best are focoused on the plot, and the figures are nelected. The plots are created on purpose, and the details that reveal personalitis are ignored. Much attention is paid on the arrangement of settings, and the narration style is distorted.3). The variation of forms---the approval of consumption modeAs the emerging of culture market and the strong power of media,vanguard writing is disappearing gradually. A phenomenon that can illustrate this point is that the external form of novels has transferred: the number of short novels that easily shows achievement is reduced, while the number of long novels that return to or close to traditions of realism is increased. This prosperity is just the reault of marketing operation. The influences on novel creating by the market mode are derived from the guidance of films, especially TV plays. Marketization also causes the loss of some novelists'creating concepts, which results that more and more attention is paid on the external part of the works, and the sight attraction of the external looking and internal design.4). The power of language---illustrating the charm of figuresIn the opening up environment, new medium is developing rapidly.Undersuch a condition, the language of Chineses society becomes more and more lively, various and vigorou. Language tends to by more and more daily, vulgar, bentering and miscellaneous. But a consumption, literature can illustrate the charm of the figures in the works by creating both refined and popular story, figures and plots.3."Popular and refined"comsumption accelerates the reappering of literature imformation function1). The emerging of entertaining function and the potentiality of cognitive functionAs the variation brought by marketing economy and mass medium, the popular culture becomes the mainstream. The meaning world of novels begins varifying and having a potentiality,and the entertaining function of literature begins to emerge. From the perspective of the main body of creation, the most striking feature is the descening of view point. That is looking at people's lives in real life, and the initiative approval to mass life. The second feature is that the focus transferred from the frand narration to the detailed description of the common people's daily life. The third feature is the particular focus on the creation of the comic and pleasant atomsphere of the work, and seeking the"attractive point"of the novel. At present, the literature works have been transferred from the seller's market to the buyer's market. The tradition concept towards reading is that"reading is profitable", but now it has changed into"reading is getting different needs of each other"."Mass"is varified in to many small groups, and different groups of people can get their different spiritual nourishment by various reading stlyes.2) . The extension of aesthetic function and the inflation of perception value Currently, the politic and culture is open and the economy is developing rapidly.In such an environment, many criteria of modern literature works, including aesthetic value, are materialized, practicalized, and commonized. When fell into consumption culture, literature becomes an aesthetic entertaining activity though it is a revealing of some important social or historical events. But the aesthetic function of literature is not fading and disappearing because of this. Instead, it shows the distinction of aesthetic indication, the extension of connotition and the flexibility of the criterion. In the process of development, literature gains many new aesthetic features.In summary, the variation and extension of the spreading styles of literature directlybrings about the great changes in literature creating, which suits both refined and popular tastes. It can be said that broadcasting meduim has come into the internal part of literature works, forming an necessary amd indispensible integrity, which reveals the original charm of literature. The attention and research on the spreading of modern novles and their infulences to the mass, is not only helpful to study the nature and variation of literature from new perspectives, but also helpful to break the rigid and fixed thinking styles of the former literature works, trying to find a vigorous way of thinking and studying method. Meanwhile, the analysis of how the varieties of speading styles influence literature creating reveals the complex situation of the literature effects in the society that is at a turing-point. It deepens the thinking of the real motivation and direction of development which cause the change, abd seeks the impact and limitations to the literature works brought about by the opening-up, the harmonious society and multi-media. In this way we can get a correct impression of the foothold and the growth point of literature in modern society as a mass"consumption".