The Research Of Fashion Trend Book

The trend influences the appetite of customers, as well as the benefit of the enterprises, which makes the forecasting of fashion trend so important today. Facing the international trend the companies must not only produce the clothes, but also find the trace of fashion trend which best suits their own. In fashion field from the government to companies, and even students in college all recognize the importance and necessity of holding the trend. But few of them know how to choose the elements of fashion trend and use them in real production. The Fashion Trend Book can help them to combine scattered and abstract elements of trend with the clothes, which makes it much easier for the people in fashion to design and produce. That's why the Trend Books are becoming more and more popular. Though, there isn't any special theory research on trend books in China and abroad.This thesis starts from the research of the history and development of fashion trend books from the view of a designer, and then discuses the relationship of trend books and fashion industry. Combining with the practice of creating job, the author analyses the process and method of how to create a trend book. After large amount of work in researching and practicing, the author got several conclusions as below: 1. give clear information of the famous fashion trend books both domestic and abroad;2. conclude the method for the designers to design and create the trend books;3. fashion trend books are closely related to clothes production and have high value for fashion industry;4. China has rich information and human resources, and has the capacity to create the trend books.5. designers and other organizations in China should use their advantages and promote Chinese market, supply with good services to fashion companies and contribute to the development of society.