Contemporary Fashion Photography "neutral" Trend Research

Recent years in fashion photograph in Magazine, we can find some works in which the model presented fairly uniform appearance:bright eyes without emotion, flawless features exquisite, delicate and little curve of the body, with a total unclear sense in the end of "he" or "she", male and female, but full of temptation. Looking through those fashion magazines, you will realize the image of man is becoming more and more soft, young gentle male beauty are speaking for brand endorsements. The contrary, women of traditional feminine image was decay to male-alike contour and detail In purpose to make women even more special. The "neutral trend challenging traditional concept are actually escalated out of control. Through photograph-a host of visual media of human eyes, this trend is now not only the gimmick of photographers, but also a social phenomena of the whole modern world. Many artists have cross gender boundaries, emphasizing the neutral features to attract the audience, the British "Boy George", Michael Jackson, also Li Yuchun in China. "Neutral" seems one of the important reasons for their popularity, and their neutral feature are not produced, but true part of their personalities. Behind this "Neutral" phenomenon, there is the evolution of social ideology. My thesis is trying to bring a topic on this "neutral" subject, analyzing the phenomenon in-depth, combing out the hidden reasons and culutural connotation behind it, digging the social roots of it. Hence this trend, will guide and inspire our image creation.