| Trademark is a symbol of spiritual culture. Along with the global economic increasing and the expansion of commercialization, the inside value of trademark is getting higher and higher, hence, trademark is not just a symbol, it's conveying a special language influencing people's behavior and activity. The interaction between them improved the value of trademark.How could it be there without being submerged under economic waves? How could it hold it's position when things are changing rapidly? How could it win the competition under all kinds of pressures? Not to advance is to go back, so how could they improve themselves and gain a stable position? These are the hot topics that big companies are investigating and eager to find out the solutions.In order to build up a good trademark image to strengthen the capability to win, they chose to re-design their trademarks.Among of the 500 toppest companies all over the world, some of them started taking action and leading the fashion trend. They innovated based on the original trademarks, not only kept a good image and also found new motivation to further develop their brand.The re-design of trademark is a specific expression of the brand innovation around improved enterprise culture. No matter which phase they are, stable or immature, they all need the adjustments according to the society estheticism and company strategy.This article starts from re-design phenomenon, analyzed it's root cause, from management mode to development strategy, from estheticism trend to design methodology, and the changing life style, they all have influences to the re-design. How did brand re-design happen and what's the direction it follows? We're right about to tell you in this article. In this article, it combines theory and reality, and provides plenty of samples to summarized the rule of brand re-design. Analyzes the exchanging phenomenon of brand-redesign and explains how the rule guide the re-design by the demonstration of my work products. |
PDF Full Text Request