Artistry And Commerciality: The Characteristic Of Music In TV Advertising

This essay is to make a full and deep analysis of modern TV advertising music in regard to musicology, mediaology , sociology, aesthetics, advertising, advertising design and marketing. It also fully demonstrates and explains the concept of advertising as well as the music in advertising. It analyses and makes a rather detailed elaboration on the origins, features and functions of advertising music. This essay not only shows the great value of the advertising music but also is an excellent reference regarding the characteristics, forms and morphology of advertising music. Here the author provides some of his opinions for the readers to discuss.The essay consists of the following parts:1. The demarcation of the concept of advertising musicThis section is to demarcate the concept of advertising music, demonstrates the importance of advertising music, shows the similarities between the form of advertising music and the advertising itself and therefore reveals the close relationship of the two.2. The characteristics and special features of advertising musicThis section categorizes the types of advertising music according to different standards and analyses the function and creation of advertising music. It demonstrates some stereotypes of advertising music, the structure of the music in advertising and also shows the fact that different music has different effects on the result of the advertising. Regarding to the art of music, it also analyses the characteristics of the structure, rhythm, beats and organization in music. It reveals the unique features of different types of advertising music through the analyses of classic advertisings.3. The artistic form of advertising music: On the bases of the analyses made above, this section makes a systematic, accurate and brief conclusion on the artistic forms of advertising music through the demonstration of the structure, lyrics, melody, the special uses of special sound-effects as well as the fusion of the two types of art.4. The commerciality form of advertising music:This section analyses advertising music by the commerciality, it also about the function of advertising music in making the company's name stronger, making the sells more popular , It, at the end, also analyses the commerciality of the advertising music combining with the artistic features.