Creation Of "Finding Good Music" In APP Series Advertisement Of "Netease Cloud Music"

With the development of the Internet era and the popularity of smart phones,APP advertising has become a competitive place for the military,and the related research is still in the primary stage.In this paper,through the theoretical research category and the industry development category of APP advertising,the status quo of the development is sorted out.Through sorting out the classification of APP ads,it is found that with the continuous improvement of network environment and the continuous reduction of mobile Internet tariff,video-like APP advertising has gradually become the mainstream form.Net Ease cloud music APP relies on professional musicians,DJ,friend referrals and social functions,online music services to play singles,social,big-name recommendations and music fingerprints,to sing lists,DJ programs,Social,geographical location as the core elements,the main focus of discovery and sharing.Create an ad for such a music APP,which is far more interactive and convenient than other similar APP,whether in the way it is placed,or in the creation of APP ads.Planning and making Net Ease cloud music APP advertising has important practical value for my research direction.So this article takes the creation elaboration of APP series advertisement works of Net Ease cloud music "Discovery good Music" as the cut-in point,introduces the use of lens language,sound and editing skills in three aspects.This paper explores and studies the creation of APP series ads,and summarizes the web.Net Ease cloud music APP series advertising "find good Music" in the creative process of difficulties and gains.For this direction of APP advertising,I have a relatively deeper understanding of both theoretical and practical categories.For the creation of APP series advertising in the thinking and practice also gained valuable experience.I will study this subject further in my future study.