Research On Hotel Industry Of Song Dynasty

The hotel industry, as one kind of traditional service industries,developed to a certain degree before Song Dynasty. With the Song Dynasty socialeconomy highly developing, which causes the entire social economic structure and theconsumption pattern changing, service industry started to separate from thecommercial industry and formed into a relatively independent industrial system. Thisobjectively provided for the hotel industry quite stable and certain scale consumingmarket, promoting the hotel industry of Song Dynasty towards prosperity. The hoteldiscussed in this article refers to the social service facility of hospitality and lodgingplace, the equipment and the service, no matter whether or not the hotel seeks theprofit. The main goal is, through studies of hotel industry development in SongDynasty, try to outline its complete picture, discuss the change and the status that hotelindustry had in the Song Dynasty economy, and induce the slight changes in thedevelopment of the hotel industry in Song Dynasty by means of the comparativeanalysis with the hotel industry development in Tang Dynasty. Through analyzing thereason of development and changes of the hotel industry in Song Dynasty, one canprofoundly understands the development and changes of the social economy in SongDynasty.The paper divides into six parts:The first part, "the introduction", mainly introduces the paper the researchfoundation and the train of thought, as well as some basic concepts related to the hotelin ancient times. The second part, "the Song Dynasty hotel industry developmentorigin", mainly narrates hotel industry's development before Song Dynasty, especiallythe hotel industry in Tang Dynasty. This explains that the emergence of everything hasthe related social history premise. The Song Dynasty hotel massively emergence isbased on the hotel industry development of Tang Dynasty, that is, the hotel industrydevelopment inTang Dynasty has provided the experience for the hotel industrydevelopment of Song Dynasty.The third part, "the general development of hotel industry in Song Dynasty",mainly discusses the general development of hotel industry in Song Dynasty, from the aspects of demand condition, distribution condition, management characteristics andits jobholders. Also, it elaborates each alternate name of hotel industry in SongDynasty and summarizes the hotel types and services provided at that time.The fourth part, "the comparative analysis of hotel industry between Tang andSong Dynasty", the tremendous change Song Dynasty's hotel industry has had,compared with the hotel industry in Tang Dynasty, which mainly displays in followingseveral aspects: First, the national hotel-post function had some changes includingimplementing separate systems over post and hotel, strengthening the participation inmanaging commercial hotel, and making policies to managed the hotel industry;Second, hotels selected location more freely, causing the hotel distribution morewidespread, distributed region opening up in the city's professional individualcentralism; Third, the management ways tended to be diverse, enhancing themanagement level, the entrust management method appearing; Fourth, themanagement became more divided, like collapsed the room, Fang Lang and so on,and the hotel division had some development; Fifth, the number of hotel typesincreased, the scale expanded, and marketing way varied; Sixth, the hotel commercialfunction strengthened, management business scope widespread, the service contentwas richer, the service object had different levels, and service levels enhanced; Seventh,the jobholders originates widely, from emperor to the common people, all sorts ofpeople, all-embracing.The fifth part, "analyzing reasons for the Song Dynasty hotel industry newcharacteristics", relates that the significant social transformation in the intersection ofTang and Song had an advantage for the development of Song Dynasty economy. First,the full development of social economy in Song Dynasty and the market expansion incities and countryside provided the essential premise and the foundation for the hotelmarket existence and the development. Second, in Song Dynasty, social division oflabor was highly developed, the transportation became convenient, the different spaceeconomical cultural exchange frequent, the transient population grew, which all enablethe hotel industry to have quite stable and bigger scale consumers' market. Third,people's social life idea also changed, and some opinion appeared in the society thatwas advantageous to the hotel industry development, so that the entire public opinionwas urged to be advantageous to the hotel industry development. Fourth, the Songgovernment held a supporting manner and adopted policy regarding the hotel industry development, which in face urged the hotel industry to have fast development. Fifth,managing a hotel was able to obtain rich profit, thus attracting many investors.The final part, which summarizes this article, mainly highlights the primary ideaof this article intention, summarizes the new characteristics and the reasons of hotelindustry development in Song Dynasty, and explains the function and influence ofhotels in Song Dynasty.