Research On The Development Of Creative Tourism Of Ancient Villages Based On Local Culture

The traditional ancient villages are important heritage,they contains rich historical information and cultural landscape,and have high values of modern tourism.With implementation of Rural Revitalization Strategy,and development of rural tourism,It becomes a new model of traditional ancient village tourism development with cultural creative idea.We integrate various resources,deeply excavate local cultural,and integrate aesthetic and artistic ideas into new forms of development.The paper takes Xiamei ancient village village as an example,with knowledge of sociology,culturology and management science,literature induction,questionnaire survey,visit interview and qualitative and quantitative research are used to investigate,analyze,summarize and put forward suggestions on the development of cultural and creative tourism of the traditional ancient villages.We think it must be based on the characteristics of local culture,pay attention to product quality,based on the protection of the development.we creative designrom from three levels of material culture,spiritual culture,behavioral culture.Policy support,management system,brand construction and personnel are supportability measures of cultural creative tourism smoothly developmenting.This article is only a superficial exploration;expect the use of developmenting cultural creative tourism of the ancient village tourism,accelerateing transformation,promoteing the traditional ancient village to historical cultural value in the modern society,cultural heritage of innovation and development and utilization.