The Research On Ancient Village Tourism Promotion Based On The Culture Of Manchu And Mongolian Characteristics

China's vast,history as we left many towns and villages,is possible the continuation of Chinese culture preserved ancient villages is an important carrier.But with the reform and opening up,economic development,the speeding up of the modernization,the modernization brought huge impact to the ancient village,this caused a large number of ancient villages.Development tourism is the protection and development of ancient villages today a very effective method,but often due to the economic interests of the driven,attaches great importance to the influence of the economic benefit is inevitable with the development of ancient village tourism,machine-made tourism concept of a serious impediment to the protection and development of ancient villages.Ancient village tourism development based on "local culture" is the root of the ancient village tourism,it in the development of ancient village is also recommended.In the county cultural industry development structure,developing tourism,especially cultural tourism,but also one of the group to be part of.On the one hand,tourism can bring economic benefits for ancient villages,improve local living standards,on the other hand can also enhance the identity of the residents in the region,a sense of pride,strengthen the consciousness of the protection of traditional culture,make the residents in ancient villages,ancient village alive,realize sustainable development.Based on Baerhu Mountain region as the main research object,through the literature research,practical research method,interview method,case analysis,interdisciplinary research methods such as general method for b Baerhu Mountain region situation and the development of the basis of the data for analysis,And proposed the corresponding protection,by combining the enterprise image design and corporate image recognition system,draw lessons from the tourism image design method,construction of tourism image recognition system,the Baerhu Mountain 1 region tourism image design system is discussed,Baerhu Mountain region tourism image recognition system is constructed,and design the corresponding media communication plan and activities,make corresponding guidance to the development of Baerhu Mountain region.The first part of this article is the introduction part of the thesis,metasomatic origin,the purpose and significance of writing paper,the research scope,object,main content and basic train of thought,systematically analysis the domestic and foreign development present situation.Baerhu Mountain area in the second part is on the field investigation,discover regional culture characteristics,combined with the actual development situation,the protection and development of the region put forward the corresponding method.The third part is the study of regional tourism image design,expounds the relationship between the local culture and tourism image,tourism image design principles and build tourism image recognition system is analyzed,combining with the regional situation,the analysis and design in the form of promotion for the tourism development of Baerhu Mountain region to provide the feasibility of the scheme and the guiding ideology.This article through to the protection of ancient villages and tourism development present situation at home and abroad were analyzed,and the integration of multi-disciplinary field,under the condition of Baerhu Mountain region,eventually formed a distinctive,feasibility,specific barr tiger hill region overall protection and tourism promotion strategy.Combined with the"area" strategy,relationship between integration regions,forming regional cooperation and development by way of cooperation.Papers to Baerhu Mountain area protection and development of guidance,for the region's tourism promotion design system of guidance,these to improve the image of the region and promote the maintenance area and strengthen the competitive power of the region is of great significance for the long-term development.