Advertising Language And Coping Strategies Of Irregularities

According to the current irregularities of China's advertisement is more common, more serious irregularities of advertising language phenomena, we introduce a variety of advertising language irregular phenomenon, analyze the negative impact and propose the coping strategies. This paper is divided into five parts. In the first part, the nature, features and functions of advertisement and advertising language are introduced. In addition, the basic principles of using advertising language are proposed. In the second part, we enumerate the irregular phenomena of advertising language from the standardization of the Han language, the authenticity principles and ideological principles of advertising language and analyze the irregular phenomena. In the third part, we discuss the negative influence on Han language social life when advertising language is irregular. In the fourth part the reasons of the loss of advertising language are analyzed. And in the fifth part, the coping strategies of irregular advertising language are proposed.