Study On The Present Condition Of Traditional Packing Design In China From The Aspect Of Visional Inform

Design is not only a topic about future, but also a topic about the past. Designing has started to emphasize on connotation for personality and nationalities. All the concepts which the designer should consider is not only the future trend, the designer should also think about the root of the design-the performance of the traditional culture. Under the circumstance that the design all the worldwide has intended to integration, and the designing now emphasis on nationality and stylish, this new times has required the designer to put much more culture factors on their making-up and designing.Currently, Chinese packing design is in a wandering stage, where the sense of tradition has shrouded around. People are more likely looking for returning back to tradition. We can easily smell out the smell of the tradition in the packing design in the market, for instance, bamboo-made hardware basket, red-cloth packing for food, wine bottle by green china, in which all the design are provided to meet the customer's strong requirement for closer to tradition.As the economical development grows fast, when we look into this problem at the angle of designing, the current situation seems seriously. By carefully analyzing the packing design in the market, you shall find that there are many good designing works on the utilization of the Lraditional drawings, but in certain commercial goods packing, the traditional drawings is more like labels which straightly shown outside. Such phenomenon makes us think about that what is the state for design the packing with traditional drawings, what expression way should be done to transfer the traditional art and culture in an implicative, careful way in which with harmony with the national culture spirit? What we could perform to be inline with the tradition development? Such series of doubts lead the discussion content of this article.This article is the one on discussion of the current situation. The author starts through the market investigation ratification to certify the necessarily and the social value of this article. By starting from the basic concept, the author then give analysis on the examples on the commercial goods packing visual factor in which traditional culture shown, put forward the idea that the current situation is mainly based on imitation and using by learning, but the real development direction is to surpass in the pattern of thought, and also obtains several principles which should obey on the creation.