A Research On The Application Of Design Psychology In Graphic Design

With the multiplication of information and each kind of electronic medium seep slowly to graph design, the duty of graphic design is not only to focus in attracting people's attention through the intense visual picture, but also to change the vision gradually to study people's psychology with the honest manner, in order to achieve humanist. Therefore, the graphic design has to face the new task of psychology category which needs to solve, besides to carry forward its creativity and the unique formal language continually.This article introduces the research results of forward-looking theory "the design psychology" to the graphic design at the right moment, relocates the graph design for exploring the relationship between person and graph, It begins with the psychology base, analyzes the importance of psychology design and finally propose the principle"A research on the application of design psychology in graphic design", which includes two contents: usability design theory and emotion design theory. Putting the concept "usability design" into graphic design, the former draws out the usability of graphic design based on the discussion about essence and function of graphic design, then summarize the practical principles which are good for design practice. The latter extends the concept "the emotion design" to the graphic design and concludes the emotional design principles which conform to the person's psychology need through the emotional discussion concerning the composition element of graph design. It can be said that, the usability design and the emotional design mutually affects in the graph design, indispensable and constitute the modern graph design connotation together.I believe that the theory proposed in this article will provide a brand-new angle for the graphic design, help the designer to form a reasonable, effective and suitable design proposal through to know the relationship between people and graph profoundly, consider fully when he faces to many design questions and embark from the humanist idea.