A Study Of Modern Chinese Private Film Production Company Investment Tendency

As the world recently entered the 21st century, with the new opening and reforms in the film industry, private film production companies in our country grow rapidly. The private investment has been promoting the Chinese film industry and its manufacturing and publishing has occupied an important place in our film industry. And it presents continuing opportunities for growth.This article contains studies of the current Chinese film industry investment situation, analyzes the development of private production companies under the background of both Chinese economic system and cultural industry reforming. Moreover, the foreign investments become the new trend. In order for the Chinese films to be competitive in the global market, we not only have to continually attract international investment, but also strengthen international cooperation in film production and expand overseas sales network. Therefore the globalization path of the Chinese film industry will depends upon investment orientation. In conclusion, facing the challenge from both domestic and international markets, the Chinese private film production companies should follow the consumer needs, acts according to its own characteristic, creates effective production model and profit patterns is worth us discussing.