Development Ideas Research Of Small And Medium State-Owned Film Production Companies In New Period

The Chinese film market in the context of state-owned film production companies are seeking to transition the business through a more perfect mechanism to achieve their own breakthroughs. Among these, such as the China Film Group Corporation, Shanghai Film Group and other large state-owned film production companies have successfully break through the chain of continuous improvement and diversification of investment and financing activity in the Chinese film market. At the same time, some small and medium state-owned film production companies have begun the pace of development, Ningxia Film Group, Henan Film Group and other units represented by small and medium enterprises, but also worked out according to its own conditions for its own development strategy.Guangxi Film Studio has brilliant achievements, and history, as have an influence on the domestic small and medium state-owned film production companies, and now also completed the turn into enterprises. However, in addition to the problem of residual structure, Guangxi plant still face inappropriate and type of marketing strategy of the lack of development of such a problem. This is not just a factory in Guangxi plant issue, but also small and medium state-owned film production companies throughout the common problems. For such problems, the author of the Perspective of China Film Group Corporation, China Film industry chain structure to do an analysis, from the planning, production, distribution, screening, peripheral products, five links, to improve the industrial chain of state-owned film studio Systematically the role of enterprises are described. Similarly, in terms of small and medium state-owned film production company, I took out Ningxia Film Group as a case, that "Ningxia mode ", and the model analysis, the inspiration. Comparison of the China Film Group and Ningxia Film Group's development strategy, the author made for the Guangxi Film Studio, a simple SWOT analysis of the full plant in Guangxi positioning, combined with inspired film Film and Ning, both for the proposed plant in Guangxi Also suitable for most small and medium state-owned film production business development proposals, including the macro level, policy level and their own levels of three proposals. To guide the development of this new era of Chinese film production companies small and medium state-owned film and direction of future development.