Analysis On The Guidance Of Ideological And Public Opinion In The Communication Of The Harmonious Culture

To cultivate a harmonious culture is one of the important parts in the construction of a harmonious society. The key to the cultivation and communication of the harmonious culture are to stick to the correct guidance of public opinion and carry it through.The analysis of the theories about the guidance of ideological and public opinion and its development in practice is indispensable in the discussion of the guidance of ideological and public opinion in the communication of the harmonious culture. The guidance of ideological and public opinion is closely related to public opinion and the guidance of public opinion, which has the traits of guide arts and ideological content. The transmission of public opinion dates from the ancient times. The Chinese and Western experience in the guidance of ideological and public opinion and their evolution supply a rich source for the development of the guidance of ideological and public opinion in China today. With the apperrance of Marxism in the 1840s, the theories of the Marxism guidance of ideological and public opinion germinated, too. In late 1990s, history saw a comparatively complete series of theories in China. That is a system of theories about the guidance of ideological and public opinion of the Communist Party of China, which marked a new stage of the Marxism guidance of ideological and public opinion in China. The guidance of ideological and public opinion is firmly linked to the culture patterns and communication of the harmonious culture. The harmonious culture in China, with the system of socialist core values and socialist ideology being built at its essence, endows us with a unique perspective to look into the culture. In order to cultivate a harmonious culture, the soft power of the culture in China must be greatly enhanced, which will facilitate the guidance of ideological and public opinion with a profound condition of times. Under the circumstances of multi-cultures, the smooth transmission depends on whether the the guidance of ideological and public opinion being given enough importance and priority.In terms of the guidance of ideological and public opinion, we have taken advantage in the aspects of theories, methods, sources and the professional teamwork, but problems also exist like deviations made in guiding, which goes against the aim of cultural development. The rise of these problems result both from the intrinsic restriction of the guidance of ideological and public opinion and the frustrations of tentative trying in social transition. Therefore, to tackle the obstacles on the way of the guidance of ideological and public opinion, the measures should be taken as follows:firstly, stick to the correct guidance and create harmonious ideological and public opinion atmosphere; secondly, strengthen the leadership of the Communist Party of China, promote the decision-making ability concerned with the guidance of ideological and public opinion and enhance the Party's directory capacity of the ideological and public opinion; thirdly, emphasize the educational function of the guidance of ideological and public opinion ideologically and politically and try to guide the social thoughts with the socialist value system; fourth, stress the social duty of medium and raise the levels of thought, science and art of the guidance of ideological and public opinion.;fifth, broaden the horizon of eyes and put extraordinary emphasis on the guidance of ideological and public opinion of special social community.