Research On The Guidance Of Internet Public Opinion In The Perspective Of Marx's Ideology Theory

Marx's theory of ideology is the crystallization of human civilization and wisdom,it defines the concept of ideology,the importance and basic problems.It has very important theoretical significance to safeguard the security of national ideology,which is the ordinary people,leaders of our community and state must seriously study and practice.With the rapid development of information technology,the network has increasingly become the most important medium of social life,a "barrier free access" to express political demands and their interests.Network public opinion,which is free,open and the lack of effective means of supervision,on the one hand,lead a revolution to information dissemination.On the other hand,it is easy to become the new export of social conflicts,which will threaten China's ideological construction work,and even affect the social order.How to guide the network public opinion scientifically is an important proposition in front of our ideological workers.In order to maintain the security of ideology,we must deeply understand the concept.First of all,this article based on Marx ideology theory as the foundation,explore the classical books,find Marx's understanding to "ideology" and the true meaning.As Marx pointed out in the later period,ideology is the superstructure which is decided by the specific economic foundation and the economic base.In addition,in order to give this paper more characteristics of the times and Chinese characteristics,I also use a brief analysis of the five generations of Chinese leaders on the promotion and innovation of ideology.Secondly,this paper make the meaning of network public opinion more clear through a large number of classical theories at home and abroad.Because the coming of network public opinion is late,and different scholars explain it from different perspectives.In academic circle,the network public opinion is lack of unified understanding.In this paper,the network of public opinion is defined as all expression to the objective world through the network,so that the following conclusions can have a wider range of applicability.Thirdly,the article analyzes the interactive relationship between network public opinion and ideology construction from two aspects of advantages and disadvantages.Marx's emphasized that we must treat new things objectively and comprehensively.This paper from the characteristics of the network public opinion,improving the effect of communication,promoting the internationalization of the role of ideology,analyzes the advantages.At the same time,it also points out the potential crisis and hidden dangers to our ideology.Finally,this paper from four levels,the theory,public opinion guiding principle,the traditional media,laws and education,analyzes how to guide the network public opinion in the new era,in order to maintaining the security of ideology.I hope this paper can provide a little value theory to our country's relevant practical work.