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Advertising Photography Significance Of The Text Of The Ad Space Construction

Posted on:2009-07-07Degree:MasterType:Thesis
Country:ChinaCandidate:X LiFull Text:PDF
GTID:2155360242488557Subject:Communication
Abstract/Summary:PDF Full Text Request
To discuss capacity-building advertising photography, first of all to clarify the ad is a system in which photography - advertising - Construction characteristics. Advertising as a representative of popular culture in modern society it is all-pervasive, the reasons for this situation where Advertising as a business community a typical symbol of the penetration of natural economic system can not be divorced from the role, in addition, the strong integration of advertising is particularly prominent role reflected in its ability to construct in. This integration is hidden in the ad text of the system under the symbol, not by people be awared.In the history of photography and advertising in the evolution of a relationship and find their own ads in the value and location. Through the significance of advertising photography Construction of the space, trails and means of the analysis of photographic proof your visual language as a text ad in the production of visual image and sense of space in the process of building the unique strength. Especially when history into the so-called "The Age of Vision" the context of the time, photography seems to have become the most powerful in this era of the significance of expression and the media construct.Luxury brand Louis Vuitton in the world of fashion has a high status, after a century and a half years is still in its traditional test of the strengths and new ideas in the world with countless fans. Here to its latest quarterly print ads for the specimens, on the one hand carding.Louis Vuitton brand's history, trying to outline a core brand value of the historical source on the one hand with Louis Vuitton ,the first player in the world of TV ads - "Where will life take you?"To further clarify brand's core values. Finally, the use of Paul M. Lester's "visual communication - moving image of the information contained" a book of visual image of the angle of the six methods on three print ads photographic works for analysis, interpretation of photography in advertising to build plane The significance of advertising space features.
Keywords/Search Tags:Advertising photography, Significance of space, Print Ads, Construction
PDF Full Text Request
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