Surreal Photography In Print Advertising In The Role

Photography from invention up to now, among them amazing ability is can documentary, can make the space for eternal moment reality. Along with the development of forward continuously photography, photography in the art of function has not only confined to the accurate press the shutter the reproducibility and record sexual function. Photography "record" of the traditional concept also produced a reform. From "record the world" to "create the world" pace. Thus turned to a personal performance of socialism.The human thought thinking ability and not only in the surface layer of stay in the level of consciousness. People’s imagination can through to look at the world of cognitive essence. From the past, imagine the future. Since then, surreal photography intrade, it was born, can make the absurdity of the human dream and symbol of the reality of the real concrete combination exists. Realism photography is realistic, and surreal photography is portrayed the dream. It is the inner image and real world fusion. It is the mind experience, is visual experience. This kind of form can stimulate consumer eye, make more of the clear memory. Surreal photography is to the personal colour interpretation, and is a kind of subjective consciousness of the performance. With the development of The Times. The whole society also gradually to commercial, the visualization of social morphology change. Photography as a modern visual media, soon be used in commercial plane in advertising. And surreal photography for their visual impact, the unique spirit temperament, performance accords with modern design language because many characteristics. Was soon modern plane advertisement the admiration.The plane with the main purpose of advertising is for goods and services, in order to show their products. Let consumers understand the appeal of the product.This thesis mainly studied how to make personality is distinct surreal photography and today’s commercial print ads, and the combination of spiritual level and visual level from them the perfect fusion. Through the surreal photography form can be more distinct more specific performance to print ads the concept of product, to attract consumers, outstanding product purpose.