The Research On Longquan Celadon Business Model Based On Localization Culture

Longquan Celadon, with 1600 years history , is the longest and largest kiln family in the Chinese kiln history, which is worth researching and Inheriting. After the China was re-established, the Longquan celadon started to restore slowly. The artistic achievement of the celadon is high, but closely linked with the people's daily life, use celadon development is really micro. The Longquan Celadon has gone in a embarrassing situation How to deal with the problem is a serious problem.In this paper, the issue ,firstly, through a series of theories of the region culture promotion and the brand, and the successful cases of Japan's region culture promotion , has drawn a set of development methods for traditional art craft ,based on local culture and resources. Secondly, analyzing Longquan celadon to the characteristics of art and cultural connotation, and Longquan celadon industry in the current economic situation ,has got the advantages and disadvantages of the Longquan celadon industry. Finally, the article, integrating development model of traditional industries and the pros and cons of the Longquan celadon, has got a set of development models based on the native culture of Longquan celadon industry.In this paper, the emphasis iwas a set of Longquan celadon business models based on the native culture. That was, to establish a modern and international brand based on the Longquan celadon culture, existing local enterprises and related personnel, retaining their semi-manual mode of production, by cooperative mode to restructure the industry in order to achieve mass production, designing to adapt them to modern life and international cultural ideas.