Social Changes In Advertises Of Newspapers

The twenties and the thirties are important period about neoteric urban social changes in China. This period is typical for Shanghai and Chongqing. Especially after the New Culture Movement, society scheme, society notion and society lifeway changed obviously along with the conflict of tradition and modernism. Shanghai and Chongqing are typical trading ports in china. Shanghai lies in littoral along Yangtze river and chongqing lies in headstream of Yangtze river. Social changes in Shanghai and Chongqing reflected Chinese urban social changes in the twenties and the thirties. Social changes in Shanghai and Chongqing also are a reflection of the characteristics and trajectories of neoteric urban social changes in China. In this period advertises had the fast growth as physiological need in the course of operating newspapers.Advertises in newspapers have the very important value in history research because that they conclude and bear a great deal of information as the information propagandizing means that reflects truly the vary about political agreement, economic situation, notion about value and social activity. Shen daily and commercial daily are the most representative, lasting, influential newspaper in Shanghai and Chongqing. This dissertation analyzes the vicissitudes about the current social conditions of material life, the social spiritual life, the structure of society, the notion about society and figure of women by means of classification statistics and case study. People's material condition about basic necessities of life varied in the twenties and the thirties in Shanghai and Chongqing because of attack of western civilization. People started to accept Western-style clothes, food, townhouse, automobiles and medicine in this period. Western amusement such as movie, dancing and golf were gradually familiar to people. In the twenties and the thirties agricultural society transformed to industrial society, new hierarchies and the notion of hedonism came into being, people's legal concepts started to change, consciousness of legality was strengthened, social rule of women began to vary, and the female autonomous consciousness increased. External force had the important influence to the social change in this period. The model of attack to reaction turned into mainstream in the twenties and the thirties. Shanghai was infected with the West and it was a advancing front in the process of Chinese neoteric urban social changes. Chongqing was infected with the culture that also was digested and assimilated by Shanghai. The characteristic in the process of Chinese neoteric urban social changes was that coastal cities such as Shanghai transmited the culture to the inland.