The Audience's Participation In The Graphic Design

The word "design" was used for the first in English, and it includes broad range and categories. Now the Graphic design has already permeated and affected our daily life extremely, and brought a lot of information to us. The Graphic design that uses the visual materials to express designer's plans and thoughts, is a kind of activity which uses characters and artworks to transmit information to audience. There is an important way to appraise a work whether successful or not: If the work can move people or not, and if it will be able to transmit information to people accurately or not and so on. It's not only a pure art, but is an art with some purpose. Its purpose is communication by design.An important characteristic of the Graphic design is information. Therefore, the Package design,the Advertising design and the CI design all want to transmit information. And artworks whether successful or not depend on designers' visual experiences and understanding to information. So there are different design ways and means about a same objection. Here, there is a kind of original expression which is worth for us to study, and people also can participate in works by this way.The participation in this thesis is not common behavior of thinking,communication or put into use after people see a work, and it means experiences and touch directly. By this method people can complete design work with the designer together. In this expression, design need make a direct participation point, and it also drop a hint to people which can make them to complete the design work by their behavior. The participation is also a direct way to make well communication between people and design works. It is also an important link by which work is able to be completed. (Explanation: The participation in this book is all this meaning)In this way, we can think design work is not "completed", because some minor details may be not yet perfect. It may still have places making people feel childish, but it also may be an interesting thing. Because of "uncompleted", people will get more imaginative space and experience.This thesis will quote the theory of design and Gestalt psychology to prove writer's purpose which is scientific and possible by different angle and different examples. Finally it comes to announce inherent law and connection that exist in design procedure.The expression is not only a breakthrough in form, but in thinking ways. It likes an experience in the Product design. By this mean people can grasp information more accurately, and designer can make the significance of design works perfectly. It is a kind of new and original expression, which is an important approach to enrich the graphic design language.