The Communication Prospect Of Family And Business

The historical theme drama is becoming more and more popular these years. It not only attracts the audience, but also gains attention from scholars and experts. Several historical theme TV dramas, such as on CCTV-1 in 2001, and , and on CCTV-8 in 2006, have gained high audience rating. A similar theme, reflecting the ups and downs of a family, is ranked by the audience and media as "Zhaimen Drama" - a branch of historical theme drama. The "Zhaimen Drama" and "Zhaimen" culture phenomenon brought by the drama have paved the way for this study.In terms of studying and analyzing "Zhaimen Drama", I intend to discuss from a theme- and narrative perspective how to produce popular TV series that not only get high audience ratings, but also grasp the aesthetic ideology. This paper is divided into five sections.The introduction describes the rise of "Zhaimen Drama" and the "Zhaimen" culture phenomenon, and it discusses the present domestic study conditions and some shortages of this study. In the last part of the introduction, the frame and the viewpoint of this paper are presented.The first section primarily describes the background of the TV series industry development, and then explores reasons behind the TV industry success. The prosperous development of the TV industry has been advanced by the economic development, the political reform and the culture renaissance. Studying the popularity of historical theme TV series, the confusion brought by the transformation of politics, economics and culture is considered the basic reason. The "Zhaimen Drama" has a high audience rating because of its precise orientation, such as the communication of the Chinese traditional "family culture", the temporarily exaggerated patriotism, and the depiction of national heroes.In the second section, the texts of "Zhaimen Drama" are investigated in terms of Typology and Narratology. From the Typology, "Zhaimen Drama" is comprised not only by the special "family drama" with commercial materials in the background, but also the special "commercial war drama" of ancient background. The "Zhaimen Drama" combining these two elements satisfies people of our modern society. In addition, "Zhaimen Drama" inherits the Chinese ancient folk myth stories, while the "Multum in Parvo" mode and the Chinese traditional "serial novel" narrative style both satisfy the traditional aesthetic ideology and psychology. Furthermore, the "Zhaimen Drama" highlights the Chinese traditional culture and commercial culture in terms of good vision, music and a variety of vivid characters created by composers and directors.The third section probes into "Zhaimen Drama" culture based on a broader culture environment in order to interpret the cultural settings and the significance of "Zhaimen Drama". In terms of analyzing the "Zhaimen Culture", "Business Culture", "Regional Culture and Custom" and "the Nationalism and the patriotism", I believe the "Zhaimen Culture" reflects the society of today. Bai Jingqi and Qiao Zhiyong represent a portrait of the group "getting rich first" in the reform period. "Zhaimen Drama" reproduces the "commercial culture" in the ancient time, calling for many good traditional values and moralities lost in modern society. Meanwhile, "Zhaimen Drama" exhibits the unique "regional culture and custom" which not only highlights the "Zhaimen Drama", but also is important to analyze the collective subconscious of different regions to gain the high audience rating. In addition, The nationalism and patriotism emphasized in this TV drama make the drama bear the responsibility of "social history", not only a common one reflecting the ups and downs of a family. Then the main ideology stream was publicized in terms of stressing nationalism and patriotism in TV drama. The "Zhaimen Drama" intends to inspire the citizens' patriotism.To conclude, the "Zhaimen Drama" has become a success because of the good orientation and the seizing of the psychological demand and the aesthetic expectation of the audience, although something bad may be lingering in the "Zhaimen Drama". The TV drama industry has much to win from inspiring the creation of TV series and stir the present downturn period of TV series.