The Exploration On Guidance Design Of "Barrier Free" Packaging Design

As far as now, the phenomena of odds benefit from package design still obviously exist in different people. Designers ignore the inferior group; as a result human efforts are limited in use and the acceptance of information. This not only injures the disadvantage group but also makes the economic benefit of enterprises and marketing suffered some loss. Moreover it is not good for the harmonious development of society.Based on the above reasons, this paper intends to "barrier free" design and guidance bring in package design, attempting to construct guidance design of "Barrier Free" packaging design. With the hope of breaking through the barriers of all kinds of limits, make the inferior group enjoy the social material and cultural achievements.First, this paper analyzed the unbalanced ness of human development in the social development and fractionizing package design marketing, elaborate on guidance design of "Barrier Free" packaging design. Then this paper defined the "barrier free" package design. Through the deep understanding of the present of "barrier free" package design and disadvantage group, the author analyzed the functions and characteristics of guidance design of "Barrier Free" packaging design. From the perspective of mass communication the author made an analyze of effected factors in the no-barrier transmission of information and the mutual relation of every factor during the transmission process. Based on the frame of theory of newly-constructed "barrier free" package design and its guidance design, the author took the visual handicapped as the research subjects, discussed the theory and methods of guidance design of "Barrier Free" packaging design with the complementation of sensory functions as a mode of thinking, put forward some own opinions to afford some valuable consultation for the staff in the package design field and tried to do some efforts for popularizing the idea of "barrier free" design.This paper mainly discussed the special group like the visual handicapped, however the inferior group is not equal to the visual handicapped. The author hopes that through the research of the visual handicapped to provide a view and perspective for the realization of guidance design of "Barrier Free" packaging design and communication and humanization of modern package and so on. And in the future research, the author also hopes the subjects can be expanded to other inferior group to study the "barrier free" package design from multi-levels and multi-angles, which will promote the integrated development of "barrier free" package design and devote to establish "barrier free" environment and harmonious society.