Video Reproduction And Communication Of History

It aroused intense echo in all walks of life that the broadcast of televised documentary "the Rise of Great Power", which became the culture that all walks of life shows solicitude for focal point and an amusing Culture phenomenon from its broadcast in the end of 2006. Why this phenomenon appeared: proper theme, localization prospect, new conception of history or excellent Shooting and making? Obviously, there is no quick answer to this question.It is from mass communication perspective that this thesis tries to find out how "the rise of great nations" is built and communicated as a televised documentary in some specific context, and with what effects in the end. This thesis studies from three perspectives including texts, institutions and audiences, classic mass communication theory and related subject including "narrative theory", "semiotics", "discourse theory" and so on. Through regarding this phenomenon as a whole, the author hopes to provide his own opinion on the communication phenomenon caused by "the rise of great nations". Moreover, the author also hopes the application of audiences theory derived from British Cultural Studies School would enrich the single audiences study in China to a certain extent. This thesis is divided into five parts to discuss.The first part is preface, which summarizes the current survey for the communication phenomenon caused by "the rise of great nations" by academic circles, and illuminates the meaning of this paper.Part two is context and institutions analysis, which illustrates the present age background of China from three aspects: politics, economy and culture. It is put on agenda by society dividing that rebuilding of Cohesiveness of main current ideological form. Peace rising becomes urgent expectation of cultural renaissance; on the basis of that, the author analyse the media institution of "the rise of great nations". The author points it out that communication institution is the union of country intermediary and the academic circles, whose perspective is in the sight of China around the world.Part three is texts analysis. The texts are investigated in terms of narrative and discourse. The latter contains analysis of narrative mode and method. The author thinks that the Televised Documentary use Toynbee's 'challenge and response' mode, and narrative method makes perceptual and reason together which the two contain each other; While the author chooses Carl Hovland's 'one-side message' and 'two-sides messages' to express the documentary applies open and balanced history information. After that, the fusion of diegesis and show mode is proved by some examples in the documentary.Part four is audience effect analysis, mainly studying on how audiences understand its conception of history. Macroscopic effect theory derived from mass communication theory and audience theory derived from British Cultural Studies School mainly including Hall's "three models" is used to analysis in this part , which is proved by several examples; Finally, the author rethinks profoundly about communication effect and conclude whatever how audiences decode, the ultimate effect is not to instill conclusion into audience but to arouses popular attention. Just like what agenda-setting theory expresses, the point is not how but what the audiences think.The last part is epilogue, the author emphasizes once more the success of the televised documentary. The current reason and society responsibility is advocated, which reacted by 'the Rise of The Great Nations' as a Televised Documentary.