Pondering "Heart Shape"

In the contemporary visual communication research field,visual symbol's visual expression and thought are just as two sides of a coin and not a single of both can be dispensed with. The former reflect the user's ability while the latter reflect the wisdom of application.Human culture history left behind lots of visual symbol for the application of contemporary visual communication. It is essential for a visual communication theory research if we can well establish symbol's visual environment in contemporary visual culture and do justice to symbol's language function,then fulfill the visual communication effectively. Many a thought pattern of visual research used to hold previous theory and explain the appearance just as cutting the feet to fit the shoes. This top-down research method usually neglects the cultural symbol's capacity in a common occurrence of visual style in our practical field. The author has a sense that visual theory research should first come from thinking about visual phenomena."Heart shape"is one of the numerous visual symbols. It is developed from graph to visual symbol,and becomes the popular visual mass medium in the contemporary culture of Valentine's Day,then develops the common visual sense of expressing emotion. The people turn a blind eye to the phenomena and seldom ponder over. The author here starts with the demand of expressing emotion in contemporary Valentine's Day, emphasizes on pondering"heart shape"in all areas, enlarges its symbol identity, then defines the"heart shape"existence style as popular visual language as well as visual medium. The author also defines its existence circumstance as post-modernism visual symbol in informational society of visual culture. Finally, two aspects: existence pattern of"fit"and existence circumstance of"combine", is utilized to induce the visual symbol's application in contemporary language environment of visual culture.As any visual symbol can't bear out of the void,,the symbol's application can't be isolated. The research of topic is about to ponder"heart shape"characteristic by emotion's expressing, then concludes the expressing thought of modern visual symbol's application. This right agrees with the research sense that the author points out----- according to thing, analyzing content and reaching theory. The intention of topic is attempt to go beyond reach research's conclusion through potential research method.