The Analyse Of The Culture Industry Phenomenon Of Hengdian In Zhejiang Province

Cultural industry, which is nowadays considered to be one of the "sunrising industries " in the world , has already become the new growth point of the world economy along with IT industry. The cultural industry in Zhejiang Hengdian started earlier than its counterpart in the township regional economic development in our country , and the economic and social benefits are obvious. Now Hengdian Cultural Industry Experiment Area, as a National Movie and TV Cultural Industry, has become a model in the development of the cultural industry in our country. "The Hengdian Phenomenon " has now appeared, setting a shining example for the township economic development, especially the rural economic development in our country.By understanding and explaining " the Zhejiang Hengdian Cultural Industry Phenomenon", this article tries to provide a paradigm for the cultural industry development in the rural area in our country. It uses the research methods such as historical analysis , comparison study , development tracing. On the basis of bringing forward "The Hengdian Cultural Industry Phenomenon ", the article has understood and explained the phenomenon in theory here respectively from four aspects: One is the forms of Hengdian Cultural Industry---mainly film and video entertainment business, cultural tourist business and archaized cultural building business; Two is the management modes of Hengdian Cultural Industry---mostly the input mode, the managememt mode and the development mode; Three is the problems and counter-measures in the development of Hengdian Cultural Industry---the problems mainly "embarrassed wet nurse status", "talent shortage", "idea lagging behind", "lack of product and service"; the counter-measures mostly "neutralizing and solving problems", "property right suspending", "risk sharing", "no arguing"; and the last one is the summary of the experience, significance and enlightenment in theory of Hengdian Cultural Industry. The major development experience is people-oriented, thought-forerunning, role-playing of industry push, etc. The significance mainly lies in the transformation from "factory-making" to "city-making", the change of ideas in industry and employment, and the function of brand's breeding; The enlightenment is the exemplary construction of new countryside, the new road to the rural economic development of our country. This overall view case study is conducive to us to know the basis and route of the developing rural cultural industry in our country, and also offers some useful experience for the construction of harmonious society and the promotion of cultural development and prosperity in rural areas of our country. It also shows that cultural industry can not only play the role of "gathering effect" in the city but also can become the rising and leading industry in the economic development of rural and remote township areas in our country.