Research On Policy Tools Of Digital Culture Industry In Zhejiang Province

At present,the integration of digital technology and cultural content is a major trend in the development of cultural industry.In this context,the digital cultural industry,as a strategic emerging industry leading new consumption and promoting industrial transformation,is of great significance in the transformation process of China's traditional economy to digital economy.In recent years,the central government of China has formulated a large number of digital culture industry policies and carried out a series of beneficial explorations around the industrial development.Policy tool is the key factor that affects the realization of policy target of digital culture industry.Therefore,it is necessary to study how to choose effective and reasonable policy tools and optimize the policy of digital culture industry.At the same time,from the perspective of existing research,the research on the selection of policy tools for digital cultural industry policy has a large research space,so the research on the current situation of the use of policy tools and optimization path of digital cultural industry has theoretical significance and practical value.Based on the development status of digital culture industry in Zhejiang province,this paper takes digital culture industry policy as the research object.The reason why Zhejiang province has become the principal force for the development of digital culture industry lies in its inherent advantages and active market mechanism,as well as the government's continuous exploration and introduction of relevant policies to promote industrial development.Firstly,this paper summarizes the development trend of digital culture industry at home and abroad through research background and research significance,and sorts out relevant literatures such as digital culture industry,industrial policies,policy tools,etc.Secondly,this paper sorts out and analyzes the relevant policy text samples collected from 2004 to 2019 by stages.Then,this paper sets up the policy tool types,industrial activity stages and policy stakeholder dimensions to build the three-dimensional analysis framework of digital cultural industry policies on the basis of fully describing the meanings of each dimension,and finally encodesthe policy text and puts it into the framework for quantitative analysis.Through analysis,this paper finds that most Zhejiang provincial governments choose the form of independent publication and the type of documents with certain binding force,which reflects that they attach great importance to the development of digital culture industry.In this process,the government also adjusted its policies according to the needs of different stages of industrial development and the environment.In addition,the use of digital cultural industry policy tools is rich and involves a wide range of levels.At the same time,when using policy tools,the government focuses on and actively responds to the interest appeal of enterprises as the main implementation object of industrial policy.However,there are still some aspects to be improved in the digital culture industry policy of Zhejiang province,such as insufficient policy effectiveness,low departmental autonomy,a variety of policy tools but inappropriate application proportion,the absence of some policy tools,insufficient innovation,and incomplete interest appeal to stakeholders.In view of the above problems,this paper,combined with the characteristics of digital culture industry,industrial policies and stakeholder theory,put forward the corresponding specific measures to enhance the effectiveness of policies and optimize the combination of policy tools,so as to provide reference for the formulation,optimization and implementation of digital culture industry policies in Zhejiang province in the future.