A Comparative Study On The National Image Of China In The Beijing Olympic Games

The image of the country is the embodiment of the comprehensive national strength, the symbol of the national power, and the most important intangible assets of the sovereign state.National image directly affects the status of a country in the international community, so the image of the country has been regarded as an important part of the soft power and has been valued by many countries.The Olympic movement because of its with human recognition of common values, and become the international communication barriers less, influence scope larger activity, so many countries are beginning to pay attention to the Olympic Games will be cultural and political functions of, pay attention to the shape the image of the state of play. The Olympic Games has already developed into a global media event and cultural ceremony, it can be said that from the beginning of the bid to host the Olympic Games, the host country has become the focus of global media attention. And the country's bid for the Olympic Games as well as the follow-up to the important image display, but also become a powerful way to promote their country's image. As early as Beijing's bid for the 2008 Summer Olympic Games, the success of China's construction and dissemination of national image provides a historic opportunity. And on July31, 2015, Bach, President of the International Olympic Committee in Kuala Lumpur,Malaysia announced Beijing became the host city for the 24 th Winter Olympic Games, China once again let the world heart attention, Beijing has also become the world only a only hosted the Summer Olympics, will also host city of the Winter Olympics. In view of this, this paper selects the two session of the Olympic bid success of the Beijing Olympic bid film as the research object, through the analysis of bid on two films the background as well as the propagation angle of similarities and differences, to explore China's bid to host the Olympic Games and national image shaping of the Association, but also for the future of China's national image from plastic to provide certain reference significance.