Study On The Visual Construction's Principles Of Exhibition Space

In 2002, our government proposed that our state would develop "the strategy of cultural industries". After five years of development, the creative exhibition trade has entered a period of rapid expansion. The level of exhibitions has reached an unprecedented height both in the size and number. At the same time, the development of technology has changed people's ways of working. With the rapidly popularity of the Internet, the changes of exhibition format occur. The single face-to-face mode of trade transaction which has existed for a long time transforms into the double mode of transaction including traditional way and the online network. The definition of physical environment begins to blur. As the first commercial releases culture and information platform, a growing number of exhibition space design with new technology, new media, and constantly enrich their own visual language and bring the audience an unprecedented sensory experience. Thus, the exhibition space has been pushed into a very prosperous pluralistic era.At present, it is necessary to do this visual construction's principles Of exhibition space research. It will help designers better understand the foundation of design creativity in the volatile environment, better use of current resources to create unique visual experience for the audiences,As to the principle issue, cross-border theoretical research has obvious advantages. It will widen our view and understand this topic in a more objective, rational and comprehensive way. During the research of the visual construction's principles Of exhibition space, the individual is the key point. Therefore, this paper holds focus on human vision and its main content is composed by the visual theories in physiology, visual psychology, sociology, as well as design aesthetics fields, a number of outstanding practical cases and a series of valuable creative methods as well.