The Vitality Of Exhibition

On application of visual merchandising in exhibition is aimed at presentation of visual merchandising as three cross subject (Ergonomics, Emotion Marketing and Visual Psychology) in new environment of exhibition. Meanwhile, explore practical application and potential development of visual merchandising in terms of space and vision. Exhibition space includes three regions-visual presentation, point of presentation and item presentation-which have significant influence in people current direction and the overall space. In the visual elements, analyze how optical design and color design make contributions to the expression of emotion and scientifically dedicate to the vitality of exhibition.This paper provides a great quantity of excellent exhibition cases, puts forward a new viewpoint about human centered concept in visual merchandising. It provides theory evidence from multiple perspectives for space design, and great value for the modern design in practical application. Using survey method, literature research method, case analysis and experience summary to analyze visual merchandising of designing cases, and to conclude the ways of utilizing visual merchandising in space and vision. Importantly, culture element use in exhibition gains guiding significance in modern exhibition design, and set the direction for Chinese exhibition design.