Research On The Visual Application Of Two Dimension Element In Facade Design Of Commercial Exhibition Space

As the excessive design, inefficient communication of information and the shortknowledge of material and form in exhibition space, this essay is aiming to search anew way out for commercial exhibition fa ade design. With the research form andmaterial in visual way, it will become a new design method to help reverse theexcessive situation. It will expand the knowledge of commercial exhibition spacethough the design of fa ade, and supplement to the theory of exhibition design.This essay is based on the analysis of human behavior and the law of visualperception. The fa ade is taken visual experiments linked to the connection of fa ade,human and space, as the result2-dimension element composes3-dimension visualeffect, lush texture and dynamic visual effect. With the experimental result applying inthe reality space, fa ade is being redesigned though level processing, modularizing andparametric method as part of show window, partition, wall and outface fa ade infranchised store. It meets the individual need and changes the way of design and utilityin somehow, and bring new visual effect in fa ade design.