The Study On Digital Entertainment Products On The New Society Comers' Characters

Human is the start point and end point of design because that the purpose of design is to serve people and it is used by people. Therefore, in the process of product design, the element must not be neglected is people. This article is trying to study the final target of design-"people"from a new angle. By analyzing the similar social class, social experience and social psychology, the writer would like to define a group of people which is worth to be concerned—the new society comers. More over the article would to study its basic characteristic and the demand towards digital entertainment products from the social and living aspects.Firstly, the paper discusses the theory by analyzing the beginning and development of design from the historical angle to reveal the important role that human play in the whole process. And by researching the change of design aesthete, the article also renews the social value and humanity value of design, therefore to bring out the design theory of"User Experience"and to discuss its reasonability and realizability in order to direct the key idea of this paper.Secondly, to discuss the life style and entertainment needs of the new society comers are the main parts of this thesis which contains two sections: cases survey and samples survey. Then the thesis discusses the focus group's job, living, hoping conditions and etc. after inputting 72 feedbacks and summers the life style and characteristics with a systematical way.Finally, the paper summaries and analysis the characteristics of the focus groups'needs towards digital entertainment products base on the primary study.The purpose of this thesis is not to bring forward on single conclusion or concrete product design, but to serve design work for future study as a basic resource.