Traditional Graphics In Packaging Design Research

When modern packing design is going mature, it is essential to inherit and carry on the traditional packing culture of all peoples in our country. This essay mostly studies the application issue of traditional pattern in modern commodity packing design. First, the packing historical developing state from Han, Tang, Song, Ming to Qing Dynasty is briefly presented through the general description on traditional packing, and the communicativeness and propagation of modern packing is stressed through the introduction to the adoption of new modern packing material and echnology. Then, through a comparative analysis on culture between traditional and modern packing, which is going in the following 3 aspects:aesthetic culture, specific property of culture carrier and aesthetic limitation of packing design, this essay proposes that designers should care about consumers, society and the evolvement of the international design tendency, and only in this way, they can work out some influential works. Having a general knowledge of traditional and modern packing, this essay gives traditional pattern a concrete analysis, mainly including 4 parts:the historical source of traditional pattern development, the thinking characteristic and aesthetic realm reflected from traditional pattern, the theme of traditional pattern, and the molding feature of traditional pattern. During the analysis, the essay states the historical continuity of China's traditional pattern and the specialty of the decorative molding, pointing out that traditional pattern, which provided precious heritage on packing application for designers and added luster and increment to the designed works, can be a tool for the communication between human thoughts as well as a kind of art form to display various figures.