The Development Of International Cultural Trade And The Comparative Analysis Of China And United States

With the process of economic globalization and cultural exchange between countries, the international cultural trade has been further promoted. The cultural trade closely linked with ideology, changing and affecting people's daily life as well as people's world outlook and values. So most governments place emphasis on this issue because of its influence on Cultural Sovereignty and Cultural Safety. In China, the international cultural trade has also been developed speedy, but we still face the commentary of "Huge Cultural Trade Deficit" . In contrast, the United States has always been "The Number One" in culture industry, they have absolute advantages and valuable experience in the exportation of cultural products. So the comparative analysis between these two countries has both theoretical value and practical significance.Coming within the study field of "International Cultural Trade", This paper summed up current research achievement from available documents; summarized the conception, classification and statistical standards; analyzed the feature differences between China and United States on base of the data and concluded some revelation after the contrast of 6 influencing factors.This Studies shows that it is one-sided to just use "surplus" or "deficit" to describe our cultural trade, it should be distinctively analyzed. In the field of cultural goods , we have advantage on exportation, ranking "the top 5" in the whole world ; but we really have great weaknesses on the cultural service trade, leading to the structural unbalanced development. The Purpose of this paper is to promote our cultural products to occupy international market; to make more and more people familiar with China; to boom our traditional culture of 5000 years and to remold our image of "the oldest civilizations".