Comparative Study On The Cultural Trade

Since the beginning of the21st century,cultural industry and cultural trade havegradually became one of the most hottest field of developing economy,so it is taken intoaccount by many countries in the world.Cultural industry has became the new sunriseindustry.There is colossal potence of development in it,so the value of developingcultural industry is very high． At present,it has became a power to promoteeconomy.Cultural industry not only can bring enormously economic benefit to everycountry,but also have social significance.Developing cultural industry can helpcountries to speard their culture and raise the cultural affection of countries in theworld.There are some countries that their cultural industry are very developed,forexample,Japan attached importance to develop the cultural industry because it has largeworth and importance.The government of Japan puts cultural industry in an importantposition in order to promote the development of cultural industry.The government ofJapan adopt various policies and measures to support the development of culturaleconomy.Cultural industry has became a pillar industry of Japan.Cultural industry hasimportant significance for the economic development of Japan.In recent years,china alsobegin to regard the development of cultural industry and cultural trade.The governmentof china brought forward the argues to develop industry at major nationalconference.Especially,china advocates to force cultural system reform,so the reform canmake the cultural economy of china walk to the rapid development of the road.This article is firstly aimed at the development of key areas of cultural industryand cultural trade of China and Japan to go into details.We can find the differencebetween China and Japan.Second,I also give an account of the policies about thecultural trade of China and Japan.On the basis of this,I analyse the deficiencies in thepolicy of china.I think china should learn from the successful experience of Japan toadvance the policies that they are good for the development of cultural trade of China.At last,I also simply analyse the international competitiveness of cultural trade ofChina and Japan through the Potter Diamond Model.And then,I deal with it in the lightof specific conditions turough the Gray Correlation Theory.I will put forward theadvantages and disadvantages of China on the basis of the analysis. According to theabove description,I will put forward the countermeasures and advices that they are goodfor the development of cultural industry and cultural trade of China in the future.