The Current Men's Fashion Magazine Advertisements Male Image Analysis

In recent years, with market-oriented periodicals and industrialization footsteps ring more and more, men fashion magazine also has been growing rapidly. Growing in white-collar groups, readers groups, a relatively stable situation, the momentum of its rapid distribution. Economic development and people's changes in social attitudes to sex magazine advertisements in the image some have begun to quietly change. But scholars in recent years the focus of research in women, for men to study the image was not sufficient.In this paper, the theory of the concept of gender sort out on the basis of a gender perspective for the entry points, in the light of China' s media image of women on the research results, using a combination of qualitative and quantitative research methods, the 2008 "Esquire ", " FHM" and " Metropolis·men " three men in the fashion magazine advertisement 284 presented by a variety of image analysis of the men, summed up China' s fashion magazine ad features the image of the male , trace the image of the formation of a variety of reasons. The study found that China' s fashion magazine for men focused on men aged 26 to 35 years old, they show off not only in the workplace in the success of the cause, but also in entertainment shows distinguished identity. The traditional stereotype image of men - the success of the social role of the hero' s character traits, the dominance of the family - is still repeated reproduction, male reproduction families have weakened the role of the trend, but in the family is still there is no change in the dominant position . But the men's physical beauty and character of the construction of the detention exceeded the traditional, and more rich and diverse.