The Research Of Visual Image Which Could Promote The Information Experience Of Fashion Magazine

This paper is going to discuss the importance and new principle of visual image design which could promote the information experience of fashion magazine. The visual image of fashion magazine is based on the content positioning. It is realized that the information experience could be more perfect and attractive by visual image.Firstly, through analysing the characteristic and marketing background of fashion magazine, the paper clarified the importance of content positioning of fashion magazine. The quality of content decides the fashion magazine's characteristics, affects the magazine value and survival situation. The design of visual image is based on the fashion magazine's content. It is the one way helping the readers' reading and promoting the quality of the magazine. An experiment which called "the promoting of readers' information experience by visual image" is performed to prove the fact of visual image's ability in information experience promotion. The successful experience are inducted and summarized by analysis and comparison of many world famous fashion magazine. Finally, combined readers' engagement on reading process, the principle of magazine visual image is further perfected.The significance of this research is to make the magazine designer realize the important value of visual image design by analyzing the famous fashion magazines. Meanwhile, in order to improve the phenomenon of "the assimilation tendency" in fashion magazine market, the research provides a useful and complete design solution for fashion magazines to form unique brand features and excellent visual image. All these are in order to improving the information's quality and transferring.The methods in this paper conclude collecting information and pictures, investigation, comparative method and experimentation.The innovation point of the thesis is the idea of promoting the information experience of fashion magazine by visual image. The visual image is appreciable and describable. It could present the whole magazine which is bright and characteristic. In order to transfer information, the design of visual image must be entirely based on the magazine's content.According to the investigation of magazines reading process, three basic stages choosing, reading, supporting can be identified and described. The report will deal with every important elements of visual image and explain how these elements be created and act during three stages. A step-by-step analysis of the visual image illustrates how to create a comprehensive environmental experience, thereby enhancing the quality of experience to the role and necessity.Although this paper is discussing about fashion magazine, but the principle is valuable to any other magazines, such as sports, economic and literary magazine. As a commodity, all the magazines need to last and strengthen their vitality. Operating a magazine should be included marketing, management, promotion and many other different factors, but content is the key. Magazine designers could make the content of magazine more attractive through visual image design. Readers could get more enjoyment and satisfaction from reading. After that, the magazine could be more powerful along an accurate way with readers' supporting.