Research On The College Students' Attitudes To Creative Hosts And The Possibility Of Promoting Creativity

It is important to develop creative studies in China especially in the situation of advocating an innovative society.This article will introduce the related results acquired from measuring attitude of creative hosts and the possibility of promoting creativity.Two main studies will be showed below.The first research measured the stereotype on creative hosts through the IAT and the checklist of adjectives.The second one acquired attitude on possibility of promoting creativity by ST-IAT and the semantic analysis scale.The results are showed as follows:1.The explicit and implicit tests showed the existence of the stereotype to creative hosts.It was easier for the students to link the creative characteristics' words with creative hosts,as well as no-creative characteristics words with normal people.But it was hard to connect the creative words with normal people as well as no-creative words and creative hosts.2.The explicit test indicated that degree of agreement on the connection of creative hosts and creative characteristics was between'agreement' and'agreement basically',and degree of agreement on the connection of normal ones and no-creative characteristics was'agreement basically' to'uncertainty'.3.Students had the same external and internal emotional cognitions.However, external behavioral and whole cognitions were different from the internal.4.ST-IAT and explicit semantic analysis scale all indicated that students had positive attitude on promoting creativity.5.The test of explicit semantic analysis scale indicated that students had positive attitude of promoting creativity but not strongly accepted.