A Research Of The Impacts Of Emotions And Frames On Risk Taking

Risk decision making, a remarkable research focus in the filed of Sociology and Management , with the study of decision-making going further, emotional impact on the risk decision-making has gradually been of great importance to researchers, they have produced many kinds of emotions and decision-making theory. However, every theories have their own statements.Since the 2002 Nobel Laureate in Economics Kahneman and Tversky proposed framing effect, the study of the corresponding relationship between the decision-making and risk studies quickly become the new darling of the decision-making research in the field. Scholars at home and abroad have taken a large number of framing effect studies. But the discussion of the impact of the two variables together with emotional and framing effect on risk decision-making study is little. Therefore, this study from a psychological point of view, the use of experimental methods of psychology to study the effects of emotions and frames on risk decision-making.This study is divided into three experimental studies:Experiment 1 was to explore the emotional impact of risk decision-making. By watching the movies positive emotions and negative emotions were induced, then explore the different emotional impact on the risk decision-making. The results showed that : the group of positive emotions and negative emotions than the control group were more inclined to take risks.Experiment 2 investigates the regulation of two different strategies affecting risk decision-making. Regulate positive and negative emotions through different strategies, and then discuss the emotional and adjustment strategies on the impact of risk decision-making. The results showed that the students with no strategies are more inclined to take risks than the students with two strategies.Experiment 3 discuss the emotions and frames on risk decision-making including the different emotion variables and different frame variables on the impact of the decision-making. The results showed that the main effects of the emotion and those of the frames on risk decision-making are of significance, but the interaction effect between them on the impact of risk decision-making does not exist.In short, this study furtherly discuss the effects of emotions and the frames on risk decision-making.In future the research should be done on natural scenes to enhance the ecological validity of the experiment.