Humanized Design Concept Embody In The Food Packaging Design

On how to present user-friendly food packaging was studied. In this paper, consumer groups, the physical, psychological, cultural, environmental and other needs to study the formation of consumer-oriented starting point to guide the design of food packaging and accurate positioning. With "people-oriented" thinking as a prerequisite to Maslow's hierarchy of needs theory as the theoretical foundation, from the packaging design of the constituent elements of a few basic materials, colors, graphics and so on to elaborate the humanized design concept in the packaging design is all about. This paper is divided into four parts, the first chapter is the foundation part of the design concept of the concept of human nature has defined the concept of human nature design development process that is embodied in food packaging design of the internal driving force of human nature a brief overview. Chapter II of the package design reflects the humanization design concept for the theoretical analysis, mainly from Maslow's hierarchy of needs theory elaborated, and from the customer value theory and the theory of the local community to supplement their theoretical fit reflects the necessity of humanity. As well as on the food packaging market in China presents an analysis of the issues and put forward a few thoughts. Disi San chapters from food packaging design to reflect the humanized design concept, from the packaging design a few basic constituent elements of color, texture, graphics for analysis. To meet the humanized design concept from the audience elaborate psychological and physical. Come to this conclusion: food packaging design in the material extremely well-developed modern society, the product to get recognized by consumers, we must continue to go digging physical and psychological needs of consumers to meet the needs of consumer groups.