| Guangxi is rich in natural resources,because of its unique geography and folk custom.With the development of agricultural production in guangxi and the vigorous development of tourism,it provides various platforms and opportunities for the good development of local products.Local products refer to the famous fruit and vegetable products and agricultural and sideline products sold in a local and foreign countries,with strong regional connotations and colors.Product packaging refers to the external product package method which has the function of beautifying and preventing damage to certain things in the process of transportation,storage and marketing.From the aspect of the packaging design of local products,the quality and characteristics of various local products are shown,which is also a breakthrough for the whole image of guangxi's native products.Design not only highlight the "soil" of enhanced product features,to win better sales result,besides practical function,but also to the transmission of local culture,the promotion of the meaning of value.Guangxi region graph and patterns originate from life,and then after a craft of craftsmen slightly after polishing processing to become rich and simple set of representational and abstract in one of the typical works of art.As the traditional pattern element extracted by guangxi zhuang culture,the system displays the traditional artistic patterns and artistic aesthetics of the zhuang nationality through historical precipitation.In the packaging design of guangxi zhuang autonomous region,the application of patterns or patterns with regional characteristics has become an obvious feature.These image-shaped patterns are all purple and red,and their coverage is more diverse.The pattern with national characteristics and patterns used in packaging but also reflects the designers of guangxi social dynamics,customs,religious belief with their own understanding,contains the ZhuangXiang awe of good things.Guangxi local products packaging need to use a new perspective to appreciate,in which the expression of theme to show emotion,through the symbolic expression of display design,through the expression of structure modelling and so on to form a whole element after refining visual performance.The symbols are added to the design to express their emotions and national feelings.This paper studies the connotation culture of guangxi with local characteristics,and explores the characteristics of the aesthetic connotation of packaging with national characteristics,and explores the deep connotation and deep meaning.Therefore,this paper is not only a statement of the role and significance of packaging,but also the essential work of the zhuang ethnic wind packaging that excavates heavy and heavy emotions.This article is divided into four parts,the first part of introduction mainly described the research background of guangxi packaging,research purpose and meaning,research basic point and innovation point,summarizes the research status and summarized,and research the main content and main methods and technology roadmap.Overview of the second part of guangxi region culture and national culture elements,the following is divided into two parts,first introduced the guangxi regional culture characteristics,then introduce the guangxi national design culture elements.Third part region of guangxi national aesthetic characteristics and implication of the local products packaging and innovation strategy to write three parts,to aesthetic analysis and put forward some design strong innovative strategy in the cultural elements in guangxi local products packaging design.The fourth part of guangxi national local products packaging performance and case analysis from symbol,packaging container and structure performance,packaging decoration and visual representation and case analysis of three aspects to research and innovation made packing instance is analyzed,and then puts forward innovative packaging,innovative packaging design. |
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