Operating Mode Research On The Industrialization Of "Little Egret"

In recent years,culture industry in China has been in good development.As a sunrise industry in the 21st century,it has received much attention.In Xiamen, particularly,culture industry is growing into a pillar industry.It has become a new growth pole of Xiamen national economic development and a new industry of sustainable development.Culture is the soul.Culture is a brand.It is the spiritual driving force and cultural condition for sustainable development.Xiamen Little Egret Folk Dance Troupe is a golden name card of Xiamen city.It was once compared to Flower of China National Art by President Hu Jintao.In 2008, it was honored as one of the Ten Cultural Construction Brands of Xiamen during the 30 years' reform and opening-up.Since its establishment 16 years ago,Little Egret has been the only professional folk dance troupe in China.It represents the national image of Chinese folk dance.Little Egret has visited five continents on behalf of China,Fujian and Xiamen 26 times.As an important culture brand of Xiamen,Little Egret should be in the forefront of the times and reform.The year 2009 is an extraordinary year for Little Egret.Having all the advantages,it should seize the best opportunity for development.It is better to advance with the times,size up the situation,learn from the successful experience of performing arts industry in the country,thus making Little Egret bigger and stronger,and follow the development path of industrialization.Little Egret has the following six great opportunities:First, the central government,as well as Fujian province and Xiamen City,have issued relevant support and preferential policies,which provide policy guarantees for the development of culture industries.Xiamen leads in the construction of Economic Zone on the Western Coast of Taiwan Strait.Little Egret should make full use of geographic advantages and strive to make new contribution to the cultural construction of the Western Coast of Taiwan Straits.Second,Chinese businessmen in Singapore and Xiamen city government have invested 60 million in Little Egret Art Center.It is now equipped with a complete system of hardware and will be completed and put into use.Third,the city committee and city government attach great importance to the dance drama creation and rehearsal by Little Egret.This is also a great opportunity.A good cultural creative idea can promote the development of culture industry.Little Egret should consider creating an excellent dance drama with rich South Fujian style and the features of Taiwan Strait,thus breaking the embarrassing situation of no large-scale fixed-point,performances in Xiamen and promoting cultural tourism economy of ring island road.Fourth,Xiamen Art School and Little Egret are combined,sharing each other resources.This innovative management system provides a steady flow of reserve forces for Little Egret.Fifth, Little Egret represents the national image of Chinese folk dance.It enjoys a good representation both at home and abroad.This brand effectiveness also lays a good foundation for opening up markets in the future.Sixth,Little Egret is adjacent to Xiamen University.It is located in Zengcuoan educational and cultural tourism and leisure district.The geographic advantages endow Little Egret with promising future.This thesis analyzes the development of performing arts industry in China,and takes the Image of Yunnan,Song-and-dance Duet industry,Jiangsu Performing Arts Group for example,and reflects on the development of performing arts industry.Then it combines the reform of culture system,and makes a research on the development of Little Egret.As a vanguard of performing arts industry in Xiamen,Little Egret should deeply root in regional culture of South Fujian and the rich culture of Chinese folk dance.It should make full use of its brand advantages and the innovative management system combined with Xiamen Art School.It should go industrialization,strive to build a west-coast art educational base combining teaching,research,creation, performance,exchange and training as a whole,develop into a culture industry base with district features of Taiwan Strait and make contribution to the development of culture industry of west coast of Taiwan Strait and culture building in Fujian province.