A Study On "publication-television-online Games"the Literary Mode Of Industrialization

Cultural economy of today, the cultural industries have become an important pillar industry in many countries. Literature as an important part of culture, cultural industries have emerged to the situation. They play a fundamental role in the chain. Industrialization has become the only way for the development of Chinese literature.Based on the "Harry·Potter" to the Chinese literature, film and even cultural and creative industries for the development , Author of "Harry·Potter" for example, its industrial chain to be in all major aspects of in-depth study, Namely, publishing, movies, online games industry chain analysis, explained, The literary text of "Harry Potter" is to go to the road of industrialization and industrialization in order to maximize value, And the "Harry Potter" Building a successful experience for the light chain, combined with China's national conditions and literary development, the industrialization of China's literary reference for the operation.Firstly ,literature industrialization sort out and analyze relevant issues that the inevitable trend of industrialization literature. "Harry·Potter" phenomenon as an example industry analysis, said the "Publishing - Film - online games," such a development model of industrial chain. Publication of books on literature, movies, online games and other derivative products to explore areas that continue to expand and extend the three is the process of a literary work that extends out from the industrial operation of the chain.In the industry chain and continue the process of docking, Literature with cultural connotation of the content is a fundamental source of creativity and industry of all links in the manufacture and provision of aesthetic and spiritual, cultural and commercial experience, along with the capital, the flow of profits. In addition to publishing, the Warner Brothers chain in the formation of this play the most important role. Mass media and marketing communications industry, the value of the play played a huge role. In the book publishing part of the industry, this article focuses on creative and innovative content of literary works is how the commercial production, marketing, planning, copyright and other means to sell, being packaged as a super best-selling book and realize the industrialization of the production of literature of. Literature is the literature to television images of the era of high-profile existence. Literature is an important source of creation, and the film based on the content to provide guarantees for the film, the film's science and technology to bring audio-visual experience of literature. In the movie business and cultural values to obtain the same time, effectively promote the development of literature, can also stimulate other sectors related to the generation derivatives. Video of literature is to achieve cross-industry literature, industry collaboration, continuity of literature the key chain. Online games can be a literature and film industries derivatives.I believe that, "Harry Potter" phenomenon presented "Publication - Television - online games," the literary mode of industrial development, the industrialization of contemporary Chinese literature is important for reference: To take advantage of contemporary Chinese literature China's rich cultural resources to create a rich cultural connotation and national characteristics of creative works: Press and other enterprises operating in the industrial full attention to literary works in the marketing and promotion, marketing, construction and expansion of the use of copyright literary industry chain, tap and play the social value of literary and commercial value.