The Media Communication Of Peking Opera And Kunqu Opera

As the essence of traditional Chinese art, Peking opera and Kunqu opera are very important parts of it , but the environment in a modern society, they obviously have become the "vulnerable art," But how make use of the conditions of the modern media, seize the opportunity to once again pull the audience into the theater to demonstrate the traditional art of prosperity? This article attempts to have the basis of academic achievements, with emphasis to the development and reform of Peking Opera and Kunqu opera in Shanghai as an example, and deeply analyze the relations between traditional opera culture and media communication to use the modern media to increase the popularity of Peking opera and Kunqu opera ,also more effective dissemination of China's outstanding traditional culture. This paper will try to integrate the knowledge in media, drama, marketing and economics in network to analyze the problems on the need for the dissemination of leveraging the media, and in the dissemination of the advantages and disadvantages of the process, focusing on analysis of relevant problems and proper solutions from various angles.