Kunqu Opera Performance Marketing Research In The New Media Environment

With the development of economy and the progress of society,the spirit and life of people had been affected,and the life style and the life concept of people also had undergone great changes.Nowadays,there are many kinds of TV programs and forms of performance.Therefore,people put forward higher and higher requirements for the aesthetic of art.No matter we conclude from the aspects of content,visual or auditory,artistic performances are required to achieve higher standards.Kunqu opera has been performed in China for hundreds of years.The melodious singing and lyrics which is full of literariness,is still noticeable in today's society.In the impact of multiculturalism,people increasingly rich cultural life and entertainment,the development of Kunqu Opera also requires us to make a new thinking combined with the background of the times.The new media as a product of the times,It combines the factors of the times and has many forms of expression.And the colorful display effect is sought after by the current young people.Therefore,in the inheritance and development of traditional Kunqu Opera,with the help of new media,closely linked with the characteristics of the times,and constantly sum up the development experiences.Study on the performance and marketing mode of Kunqu Opera in the new media environment can make the Kunqu Opera more accord with the aesthetic trend and spiritual needs.