Development Countermeasure Research Of Domestic Blockbuster

Since the emergence of domestic blockbuster,it has experienced three stages: start-up, pursuing for Oscar and change. Although it already has enough operation awareness and skill which is on a par with the international commercial, it caused much public debate.How does the domestic blockbuster compete with Hollywood counterpart and posess the ability to make a dialogue with the world? Judging from the content and form, production and marketing, the audience ,and further development, large defects can be found : the lack of excellent writers on creation subjects,the compromise of directors,the dislocation for overseas market due to the short-term commercial interests,the casual state of mind of the investors,the "short slab" of theconnotation and forms. Therefore, the key to getting out of the awkward dilemma is to resolve four conflicts:make use of reference and imitation carefully and reasonably,realize the harmony of content and form, thus achieving a box-office success based on the applause,and strive to obtain the economic benefit and social benefit. In order to clarify the production link,we need to perfect film industrialization operation system, make innovation in form, deepen the connotation, familiarize and develop the market when investing, and broaden and extend the industrial chain. Only by combining strategy with practical operation, can the domestic blockbuster step into the track of a sound cycle and bring the real experience of blockbuster to the audience.