A Study On Current Situation And Countermeasures Of Domestic Commercial Movies

With the development of politics, economy, culture and society in our country, our domestic commercial movies are also changing. Commercial movies have become the object that everyone can review:the professional film critics’ comments, the media people’ comments and even the audience has become a "critics" of the masses. Summing up those comments from all these people, domestic commercial movies are in a state that can perform magnificent instead of humanities consciousness.But we can not deny that the development of domestic commercial movies is so fast. Facing up with those issues which have to think about-why these phenomena happen? And what do those phenomenon mean?That is to say, how should we consider the development of the domestic commercial and how we consider the results of a series of the cultural phenomenon.This has become a very important problem. This involves a perspective which we think of a problem, and to choose a suitable entry point will make us have deeper understanding of the development of domestic commercial movies.The research methods of this article are the text analysis, case analysis and inductive analysis.The object of study is the commercial movies from1980s to today when Chinese commercial movies develop so fast.Because of the large number of domestic commercial during nearly30years, this article will divide the development of the commercial movies into three period, picking typical movies from each development period to analyze、discuss and demonstrate. In the first chapter,this paper discusses current situations and main characters of domestic commercial movies, In the second chapter,I will find reasons why domestic commercial movies develop in our country and its impact analysis, then, this paper will discuss some problems in the development of China’s domestic commercial:competition between main melody movies and commercial movies,"bad movies" earn more box office,"imaginary box office","marketing is more important than content " phenomenon, and pointed out some risk concerns, as well as some reasonable countermeasures.