Literary Criticism Study On The Media Mass

In 1990's, people's life entered an era that was lead by the mass media. In the mass media era, the all-pervasive infiltration of the media changed people's pursuit of aesthetics and aesthetic values dramatically. It also naturally penetrated into the field of literature and literary criticism. The mass media involved in literary criticism space with high-profile, and formed the alternative literary scene within the territory. There are three major involvement ways: to organize literature awards and engineer planning seminars; to package literary rookie and create a myth of best-selling book; to fabricate literary events and create literary hot spot. As a new paradigm of literary criticism and literary phenomenon, the literary criticism on media occurred and progressed prosperously.The mass media era of literary criticism is for "all those who have the ability to criticize." According to the number of participants, criticized style and the influence, the media criticism of literary criticism can be divided into our main forms: One is the expert criticism, that is, the "electric shock" criticism of the elite circles and such criticism is inevitable marked by the College brand of criticism. The other is editorial criticism. As the gatekeeper of literature broadcast, literary editor had great impact on the development of literary development. Journalist's criticism is the third criticism form. Journalists are gatekeepers well as spokesman and their dissemination of literature and literary reading of the guiding role is irreplaceable. The fourth criticism form is the grass-root's criticism which is relative form of the ordinary people criticism. The development of modern media provided the platform for ordinary people to express their views. It can be said that the emergence of grass-roots criticism of the media era of literary criticism is of the most epoch-making significance.Compared with the traditional college criticism, literary criticism had distinct features. It is concerned about the literary phenomenon of the moment and live events, reports in the first time and fit people's psychological. Its emphasis is on mining "trivial, small, silly" deliberate speculation of the subject in order to meet people's psychological adventure of secular. At the same time, the media and literary criticism inherited the succession of literary criticism of classical poetic without giant papers and with few words and direct to the essence. Media interactive dialogue of literary criticism let the "Hou door is like deep-sea" traditional literary criticism to become unlimited equality, and freedom and also developed towards a healthy direction.The rise of the literary criticism on media has a very far-reaching significance and irreplaceable value. It makes literary criticism from itself to the shunt infiltration, monologue from a single phrase to the public voice of noise and created a critical era carnival. It brought the traditional literature of the individual words, the minority discourse, discourse onto the edge to the platform. So the criticism returned its nature and origin. It allows writers, readers, critics spiritual communication, identity integration, aesthete deeply desire to receive the highest level. At the same time, the media's negative impact on literary criticism is also very prominent. As a result of the commercial interests, classical works are habitually ignored. But the sexual privacy of the works was popular. Limited by the human and the circle of critics, the "offering commentary" is prevalent. "The commentary called" swamped because of the utilitarian heart driven.Of course, it is too early for us to make a literary criticism of the media from a depth of evaluation. The only thing we can do is that we nurture this new seedling of literary criticism with a tolerance heart and a serious strain of care and create conditions for its development. We should firmly believe that as long as the media literary criticism find a proper conjunction with social development, insist on its own independent character and complement with criticism media and college, it will have a more broad space for development in the evolution century.