The Research Of Media Evolution And Contemporary Media Literary Criticism In China

The communication media plays an indispensable role in literary activities, and the change of the media combines closely with the literary revolution, so the media not only means tools, but also has a potential influence on the literary historical change. Modern swift development of the media will bring human being into the media era, and huge media influence has involved all kinds of aspects on human community including literature. The literary art of the mass media era is accompanied by technology, power and business.The Chinese contemporary media literary criticism which depends on the mass media and roots in the culture of the media is a new critical style. The birth of the media literary criticism is the results of the mass media context, economical globalization influence, reading expectation insights change and the origin of the network literature.The media literary criticism is different from the common literary criticism, firstly, showed in the diversification of the subject of criticism. Not only are there the "immediate criticism" of editors and reporters, and the main "professional criticism" of many professors in universities, postgraduates who major in literature and scholars of literature in the research institutions, but also there are "freedom criticism" that some active authors and readers take part in. La addition, the subject of the criticism also has the overall characteristics of multi-dimensional intention and the media spirit.In terms of the media effect, the active meaning and the negative impact of the media literary criticism looks like the both sides of one coin. On the one hand, obviously, the media literary criticism shows the dominant position of the publicconsumption and activates literariness——construction of consumption industry chain;promotes the exchange of literary spirit of freedom and democracy, and promotes the establishment of literary dialogue of "public space"; breaks through the relative single mode of the literature criticism and promotes to form the multiplicity and complementarity pattern of literary criticism. On the other hand, owe to the over-depend of the media, The media criticism has a lingering sense of the media, than it takes on the distinct feature of the commodity and has the tendency of the mass consumption fast food; worships value of the entertainment and worldly value, and tends to spread the signs of the media at will; the low threshold of the criticism indulges irrational tendency and sense stimulation.Based on the above analysis, we should guide effectively in the media literary criticism in order to strengthen the norms of their own criticism construction, and promote and come true the good interaction with the mass media and the paradigm of exchange and complementary of other criticisms, so the media literary criticism gains the value fulcrum and spirit pursuit in the media era, and truly becomes an irreplaceable diversified, complementary, harmonious, order literary pattern power.